Five Fs. Zero fucks. Start here.
Where your food comes from is a finance story, whether you can lift your own suitcase at sixty is a fitness story, and both of them run through a farm. I write about the systems nobody shows you — and I read the policy docs so you don’t have to.
All the tools to thrive are right outside your door. I’ll teach you the rules.
7,000+ readers
Austin, TX
Five Fs. One next step each.
You are somewhere on this already. The only useful question is what the next rung looks like from where you’re standing.
Food
Who buys the land outside your city decides what’s on your plate in a generation. A newsletter most weeks on how that actually works.
Farms
Land changes hands whether or not there’s a plan, and without one it goes to whoever shows up with cash. Downland is the plan — the business plan and the succession plan, built before you need them.
Fitness
I love working with beginners on strength and longevity, and nobody has ever been made stupid for starting late. Weekends only.
Finance
Fifteen years and $10B of underwriting taught me that the operators who got turned down almost never had a bad business. Nobody had handed them the rules. The paid tier is where I hand them over.
Future
Keynotes, panels, workshops and podcasts. I make complex systems thinking usable by the people in the room, and I’m funnier about it than the topic deserves.
My resume looks chaotic until you notice the pattern.
I’ve spent a career walking between rooms that don’t talk to each other. Policy hearings and CrossFit boxes. Lending desks and farmers markets. VC pitch meetings and 5 a.m. sessions where somebody is learning to deadlift for the first time at forty-seven.
It took me an embarrassingly long time to notice that the same three or four things are broken in all of them, and that the same handful of moves tend to work. Business transition is behavior change at a generational scale. So is learning to squat.
Nobody here is behind. People only know what they know, and you deserve to know more.
More about me- Farm Foundation Round Table Fellow
- 2025 Young Agri-Food Leader
- Terra.do Climate Fellow
- Top 30 Climate & Environment writer
- NASM CPT + nutrition & wellness coach
- CrossFit L2
- BCarbon Soil Health Committee
- FARFA Advocate
- Inc. 5000 #10 in Financial Services, exec team
- Austin Under 40 finalist
Put me in a room that doesn’t talk to the other rooms.
Keynotes, panels, workshops, podcasts. Food systems, farm succession, capital access, behavior change — and how those four are the same story told to different audiences.